The Secret to Measured Success


Measuring success is a finely tuned process

The term “success”, is very open ended. It could mean the success of a person, organization, or idea. It’s a subjective word, meaning each person may have their own interpretation.

I often hear phrases like, “Let’s get our numbers up.”. They may be in reference to something simple like Facebook likes, or website page views or more complex items like “quality”

Measuring success is a finely tuned process, but it’s not difficult. The core elements are basic.

  1. Determine where you’re at.
  2. Determine where you want to be, based on benchmarks.
  3. Measure and plot the gap.

When challenged with the task of raising a number, I start with a simple method. I take a snapshot of our current stats. I then look at where I want to be based on benchmarks or where I feel we should be. Finally, I divide the difference by a reasonable stretch of time depending how soon I’d like to reach the goal.

From here I brainstorm what extra steps might be required per week, or per day to reach the goal. Occasionally it may be simple such as increasing our daily article posts. Sometimes it requires a new workflow for our staff. Building a workflow is easy, but training and implementation can be difficult. If I need to make a workflow change, I put a lot of thought into the most direct way of teaching.

I like teaching, but I don’t make claims of being an expert. I’ve seen many  scenarios which can lead to failure as well as success. Many of the mistakes were made by myself and I learned how to correct them. I come to you as a man who has failed.

You might be thinking, “Thomas, this is easy stuff. Everyone knows this.” Perhaps some, and good for you if you do. Most of the time, we become myopic in our views. We only see our world as it relates to our needs. We may acknowledge things could be better, but we don’t take the time to make corrections and improve.

If you’ve read “The Seven Habits of Highly Effective People” by Stephen R. Covey, he uses the phrase “Sharpen the Saw”. Basically it’s about self-renewal. We become “dull” and inefficient unless we take the time to measure our success and make a plan to improve.

Call to Action:

Find an area of your life you’d like to improve. Determine where you want to be. Measure the gap to form a plan of action.


Setting too lofty of a goal in such a short amount of time.

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