About Thomas Miller
Let's talk. How about we start at the beginning?
I've been working since before most people even think about starting a career, and that's why I feel I'm best suited for helping you grow your business.
Advertising Consultant and Business Growth Strategist for KWTX Digital
Why Experience Matters
I said I started working at an early age. It's true. My parents bought me a Creepy Crawler oven at age 10, so I "built bugs". I thought it might be fun to add in small crafting safety pins and magnets and sell them to my friends at 5 cents a piece. So I did. Weird? Maybe, but it was fun.
In high school I wanted to help my church "get the word out", and on a bandtrip I was taught about "Community Access" cable from a parent. He told me who to contact, so I did it. I went to their classes and learned everything I could about video production. I was 17 and too young to take their equipment off-site so I had to wait until I was 18.
I learned how to shoot, edit, and produce my own content. We even had an audience. I know it because they wrote us letters.
I knew I wanted to be in video production. Before I graduated high school I applied to work for the local NBC affiliate (KTEN) in my hometown of Denison. I walked across the stage for graduation on a Saturday and by that Monday I had a job as a "tape-roller" making a whopping $6.50 an hour. I was in heaven.
Over the years I mastered my craft, learned graphic design, taught myself about messaging, branding, advertising, emerging technologies and I even got promoted a few times.
I lived my life, got married, had kids, and moved around.
Straddling Two-Worlds
Fast forward twenty years later, and my experience straddles the best of both worlds. I know traditional advertising using video story-telling techniques, and I'm well-versed in digital advertising. I've learned how to combine the tried and true methodology of traditional advertising with the highly targeted capabilities of digital.
If words like PPC, SEM, SEO, OTT (Omg!), TDV, and Paid Social make you squeamish, it's Okay. The KWTX Digital Team and myself are here to help make sense of it all.
It wouldn't be very helpful of me to use digital acronyms without giving their meaning.
Digital Terms Glossary
PPC - Pay-Per-Click (Paid ads on search engines)
SEM - Search Engine Marketing (ANother term for PPC)
SEO - Search Engine Optimization (The practice of optimiazing one's website to be found easier in search engines)
OTT - Over the Top (STreaming Television, like on Roku, Amazon FireTV, AppleTV)
TDV - Targeted DIsplay and/or Video - The ability to display ads to intenders, in-market users.
Paid Social - It's an ad on social media, like Facebook, Instagram, or TikTok
Follow Me
I am mighty proud to say as an early adopter of Twitter, I have my own name as a handle. What's that worth? Probably not much.